Terms of Service

Last updated: 6 July 2026. These Terms of Service (“Terms”) govern your access to and use of Akede (the “Service”). By creating an account or using the Service, you agree to these Terms on behalf of yourself and any organisation you represent (“you”). If you don’t agree, don’t use the Service.

Akede is a marketing-content platform that assesses, generates, forecasts and records content against advertising and financial-promotion standards. Akede provides decision support, not legal advice. Rule packs are researched and, for regulated workspaces, verified by counsel; the verification status is surfaced in each verdict. Final responsibility for what you publish — and for obtaining any required internal or regulatory sign-off — remains yours.

• You must be at least 18 and able to form a binding contract. Akede is a business tool, not a consumer product.
• You’re responsible for the accuracy of your registration details, for keeping your credentials secure, and for all activity under your workspace.
• Akede may decline, gate, or approve new registrations (including invite-only or waitlist onboarding) and may verify business details before granting access.
• Workspace admins are responsible for the members they invite and the roles they assign.

You retain all rights to the brand information, guides, content, results and other material you bring to your workspace (“Customer Content”). You grant Akede a limited licence to process Customer Content solely to provide and improve the Service to you — for example to produce your assessments, generations, forecasts and audit register. We do not use your Customer Content to train shared or public AI models, and your workspace data is isolated per organisation and never shared across tenants.

• Subject to your compliance with these Terms and payment of applicable fees, you own the output Akede generates for you (drafts, variations, forecasts), to the extent such output is capable of ownership.
• AI output can be wrong, incomplete or unsuitable. The “compliant”, “needs a tweak” and “blocked” signals are Akede’s best assessment, not a guarantee or a substitute for your own review and any required sign-off.
• Output may be non-unique — similar prompts can yield similar output for other customers. Akede makes no warranty that output is original or free of third-party rights, and you’re responsible for reviewing it before use.

Your use of the Service is subject to our Acceptable Use Policy. In short: don’t use Akede to break the law, to knowingly publish misleading or prohibited promotions, to abuse or attack the platform, to process personal data you have no right to process, or to attempt to extract, resell or reverse-engineer the Service. We may suspend or terminate accounts that breach it.

• Some plans include a metered free trial. When your trial allowance is used up, continued use requires a paid plan.
• Paid plans, usage limits (such as monthly reviews/generations) and any discounts or waivers are as described at sign-up or in your order. Fees are exclusive of taxes unless stated.
• Akede may change pricing on notice; changes don’t affect the current paid term already in progress.

Akede, its software, rule packs, model orchestration, branding and the “Herald” engine are owned by Akede and its licensors. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service — not to copy, resell, sublicense, or build a competing product from it.

The Service relies on sub-processors listed in our Privacy Policy (including the AI engine and hosting). Where you direct Akede to process information about third parties (competitors, public mentions, creators), you confirm you have a lawful basis to do so.

You can stop using the Service and delete your account and workspace at any time via Settings → Privacy & data. Akede may suspend or terminate access for breach of these Terms, non-payment, or to protect the Service or others. On termination, your right to use the Service ends; we handle your data as described in the Privacy Policy (including the 6-year retention of your promotions/audit register).

The Service is provided “as is”. To the fullest extent permitted by law, Akede disclaims all implied warranties, including fitness for a particular purpose and that assessments or forecasts are accurate, complete, or that acting on them guarantees regulatory compliance or a marketing outcome.

To the fullest extent permitted by law, Akede is not liable for indirect, incidental, or consequential losses, or for regulatory penalties, lost profits or reputational harm arising from content you chose to publish. Akede’s total aggregate liability is limited to the fees you paid for the Service in the 12 months before the claim. Nothing here excludes liability that cannot be excluded by law.

You’ll indemnify Akede against third-party claims arising from your Customer Content, your published material, or your breach of these Terms or the Acceptable Use Policy.

We may update these Terms; for material changes we’ll notify workspace admins and post the new date here. Continued use means acceptance. These Terms are governed by the laws of England and Wales, without prejudice to mandatory protections in your local jurisdiction.

Questions: legal@akede.co.